Watsonville, CA – June 12, 2024 – California Giant Berry Farms, a leader in fresh, high-quality berries, is celebrating the summer season with a delicious twist on snacking. This season, the company is partnering with the California Avocado Commission and the California Walnut Commission for separate consumer promotions to encourage the perfect summer snacking duos—all bursting with flavor and nutrition.  

Consumers can look forward to fun social media campaigns featuring exciting giveaways throughout June. These partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts, creating a powerhouse of nutrients for optimal health in every bite.  

“This summer, we’re excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising,” says shared Kyla Oberman, director of marketing at California Giant Berry Farms. “By engaging consumers on social media and offering exciting giveaways, we’re aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors.”  

The social media campaigns will feature eye-catching visuals and summertime prize packs for the lucky winners and aims to showcase the versatility of these nutritious products. Consumers will have the chance to win exciting prizes by participating in the giveaways on the California Giant Berry Farms Instagram.   

“Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we’re making it easier for customers to enjoy the bounty of the season,” added Oberman.   

The “Summer Snacking Duos” sweepstakes will begin with the California Avocado Commission partnership, running from June 13 – June 19, 2024. Lucky winners will receive a prize pack filled with summer essentials, including a California Avocado Commission beach towel, a tray of California avocados, a tote bag, an avocado cutter, and stickers. Along with a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. To enter, consumers simply need to follow both Granjas de bayas gigantes de California y California Avocados on social media and comment on the sweepstakes post with their favorite summer plans or activity.  

The next sweepstake will feature the California Walnut Commission partnership, running from June 20 – June 23,2024. Lucky winners will receive a month’s worth of California walnuts, a reusable bag, and branded dishtowel, coupled with a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. To enter, consumers simply need to follow both California Giant Berry Farms y California Walnut Commission on social media.

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Acerca de las granjas de bayas gigantes de California 
California Giant Berry Farms delivers the best berry experience for retailers, foodservice and consumers alike by providing an all-season supply of sustainably grown blueberries, strawberries, raspberries and blackberries that represent the highest standards for quality, consistency and smiles. Over the last 40 years, California Giant has grown into a global family of people passionate about delivering the berry best. Quality, consistency and community inspire the mission and values that continue to sustain them.   

About the California Walnut Board    

The California Walnut Board (CWB) represents more than 4,600 California walnut growers and nearly 70 handlers, grown in multi-generational farmers’ family orchards. More than 99% of the walnuts grown in the United States are from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. For more industry information, health research and recipe ideas, visit www.walnuts.org.  

About the California Avocado Commission 

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Visit CaliforniaAvocado.com.